摘要：体育休闲产业已经成为促进国民经济发展、构建和谐社会不可或缺的重要组成部分。中小城镇拥有得天独厚的自然资源优势和人文地理环境，对其体育休闲旅游资源进行整合和优化，必将使其体育休闲资源和当地绿色产业、生态经济产生耦合效应，并以此为契机，带动中小城镇经济、社会的发展与产业升级。通过运用文献资料、实地调查、案例分析、总结归纳等方法，提出中小城镇资源整合与优化的内涵及内容、整合与优化的不同角度、政策基础，产品优化与创新设计方案，初步勾画出中小城镇体育休闲旅游资源整合与优化的整体框架。以房山区张坊镇的体育休闲资源整合与优化作为案例进行分析研究，指出中小城镇体育休闲旅游资源整合进程中各要素、基础、必要性及存在的问题，创新性地提出中小城镇体育休闲旅游资源整合方案与整合策略，并从政府、旅游资源管理部门层面提出中国中小城镇体育休闲旅游资源整合与优化的指导性建议，可以很好地为中国中小城镇的体育休闲产业开发与发展提供一些有益的借鉴和引导。
关键词： 体育休闲旅游；资源整合；中小城镇；旅游资源；体育旅游
中图分类号： G 8005文章编号：1009783X（2014）05038806文献标志码： A
Abstract：Sports leisure industry has become an integral part of social harmony and national economic development.Small and mediumsized towns have unique advantages of natural resources and human geographic environment，the integration and optimization of which surely result in the coupling effect between its sports leisure resources and local green industries and ecological economies.As a result，economic and social development and industrial upgrading will be achieved by taking this opportunity.Adopting the research methods of literature review，field research，case analysis，induction and so on，this paper preliminarily proposes the overall framework of integration and optimization of sports leisure tourism resources in small and mediumsized towns by putting forward the connotation and content of integration and optimization of resources and the different perspectives and policy foundation of integration and optimization，as well as product optimization and innovative design.Taking the integration and optimization of sports leisure tourism resources in Zhangfang Town as an example，the present study points out the elements，basis，necessity and problems in the integration and optimization process of sports leisure tourism resources in small and mediumsized towns，puts forward innovatively the integration proposal and policy of sports leisure tourism resources in small and mediumsized towns，and provides some guidelines for the integration and optimization of sports leisure tourism resources in small and mediumsized towns from the perspective of government and management departments of tourism resources，so as to provide reference and guidance for the developement of sports leisure tourism resources in small and mediumsized towns in China.
Keywords：sports leisure tourism；resource integration；small and mediumsized towns；tourism resource；sports tourism
1研究背景
体育休闲作为一种新兴产业对促进中国经济社会发展、推动全民健身事业发展、构建社会主义和谐社会发挥着独特而又重要的作用，得到国家政府和各省市政府高度重视和支持。2010年国务院办公厅颁布的《关于加快发展体育产业的指导意见》明确指出：“加快发展体育产业，对拓展体育发展空间，丰富群众体育生活，培养体育人才，提高全民族身体素质、生活质量和竞技体育水平，促进我国由体育大国向体育强国的转变，促进经济社会协调发展，具有重要意义。”
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