手机版
欢迎光临汇博在线http://www.paper188.com
您的位置:汇博论文在线 > 经济论文 > 中国经济 > 消费者感知老字号品牌创新性研究综述

消费者感知老字号品牌创新性研究综述

2017-10-30 12:06 来源: 互联网 作者:梅雪芹 浏览次数 4006

[11] 刘巨钦,田雯霞.老字号企业品牌文化创新研究[J].商业研究,2012(5): 64-68.

[12] 秦 州. 基于品牌个性的中华老字号创新研究[J].内蒙古农业大学学报:社会科学版,2014(1): 126-129.

[13] 尉建文,黄 莉.“老字号”企业品牌创新及其影响因素[J].广西师范学院学报:哲学社会科学版,2016(1): 13-18.

[14] 朱东红,常亚平.老化品牌产品创新对消费者购买意愿的影响研究[J].软科学,2012(1):142-144.

[15] Ouellet J F.THE MIXED EFFECTS OF BRAND INNOVATIVENESS AND CONSUMER INNOVATIVENESS ON ATTITUDE TOWARDS THE BRAND[J].

[16] Eisingerich A B, Rubera G. Drivers of Brand Commitment: A Cross-National Investigation[J]. Journal of International Marketing, 2010, 18(2):64-79.

[17] Pappu R, Quester P G. How does brand innovativeness affect brand loyalty?[J].European Journal of Marketing, 2016, 50(1/2):1-43.

[18] Boisvert J, Ashill N J.How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement[J]. Journal of Services Marketing, 2011, 25(7):517-527.

[19] Boisvert J. The Reciprocal Impact of Vertical Service Line Extensions on Parent Brand Attitude: The Roles of Innovativeness, Quality and Involvement[J].Journal of Service Theory & Practice, 2012, 22(6):546-564.

[20] Barone M J, Jewell R D. The Innovator´s License: A Latitude to Deviate from Category Norms.[J].Journal of Marketing, 2013, 77(1):120-134.

[21] Barone M J, Jewell R D. How brand innovativeness creates advertising flexibility[J].Journal of the Academy of Marketing Science, 2014, 42(3):309-321.

[22] Henard D H, Dacin P A. Reputation for Product Innovation: Its Impact on Consumers *[J]. Journal of Product Innovation Management, 2010, 27(3):321-335.

[23] Shams R, Alpert F, Brown M. Consumer perceived brand innovativeness: Conceptualization and operationalization[J]. European Journal of Marketing, 2015, 49(9/10):págs. 1589-1615.

[24] Hubert M, Florack A, Gattringer R, et al. Flag up! - Flagship products as important drivers of perceived brand innovativeness[J].Journal of Business Research, 2017, 71:154-163.

[25] Youn N, Shin C, Lee A. The Effect of Color Harmony on Creative Cognition and Perceived Innovativeness of Brands[J]. Association for Consumer Research, 2015, 43:816.

[26] 何雯丽.老字号品牌激活研究[D].北京:清华大学,2012.

[上一页1  2  3  4  5  6 [下一页]

服务说明

汇博在线(paper188.com)网拥有实力强大的团队,能帮助你实现论文写作方法,论文发表,代写代发论文等服务领域.

我们承诺

在您接受本站服务的过程中,我们为您提供优质的服务,包括后期免费修改、免费指导答辩等。衷心感谢您对本站的信任和支持!

论文指导范围

毕业论文,硕士毕业论文,研究生论文,博士论文,职称论文代写,领导讲话,报告总结,演讲致辞,心得体会,党团辅导等代写服务。

发表论文领域

发表省级杂志,国家级杂志,核心杂志等服务。