Abstract： In this article，we studied roles of food safety and consumer income in promoting efficient eco-agriculture，as well as their relationships from consumption perspective. The results indicate that food safety and consumer income jointly promote the development of efficient eco-agriculture through the demand of ecological food. Implicit food safety directly promotes the development of efficient eco-agriculture，while explicit food safety and consumer income directly and indirectly promote it. There are two kinds of contradictions in China： the contradiction between the demand of food safety and food safety crisis； the contradiction the demand of ecological food and willingness to pay. The former creates an impetus and the latter plays a restriction function.
Key words： food safety；the demand of ecological food；efficient eco-agriculture